Facebook Ads Is Now More Effective

Being a Facebook user or a marketer, you may have heard many experts questioning the effectiveness and reliability of Facebook Ads. There was a time when this controversial video started circulating over the net saying that FB fake accounts are harming results.

As stated by Forrester's Vice President and Principal Analyst, brands are getting frustrated with Facebook and this is not the first time he criticized Facebook. It seems that paid advertising is the best way to get evident results from you marketing efforts if you want to use Facebook as one of your marketing channels.

It's common knowledge that Facebook has made algorithmic changes lately in order to minimize the organic results by decreasing the reach of your page posts. And now, they continue to make further updates to strengthen the effectiveness of its paid ads.

Facebook announced from their website's recent post that soon, they would include information about websites and apps their users visit in its ad targeting and not minding the user's browse's "Do Not Track" setting. In short, Facebook is integrating its "Retargeting Algorithm" in the hopes of boosting its advertising power.

If you need any kind of information on this article related topic click here: Ad Creatives